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Hotel Okura Switches to Sabre Hospitality Solutions for Distribution Services …

SOUTHLAKE, Texas, May 24, 2012 (BUSINESS WIRE) —
Sabre Hospitality Solutions, the industry’s leading global hospitality
technology company, has been selected by Hotel Okura Co., Ltd. to
provide distribution services for their 25 member hotels located
throughout Asia, North America and Europe.

Earlier this year, Japan-originated Hotel Okura acquired JAL Hotels, an
existing Sabre Hospitality Solutions customer and hotel management firm
representing Nikko Hotels International and Hotel JAL City brands. Hotel
Okura has also renewed JAL Hotels’ agreement with Sabre Hospitality
Solutions to continue supporting their 54 properties worldwide.

All 79 properties represented by Hotel Okura or JAL Hotels will now use
Sabre Hospitality Solutions’ SynXis Central Reservation System (CRS) for
connectivity to all channels including global distribution systems,
third party websites, Sabre’s global call center solution and to local
Japanese online travel agencies. Both Hotel Okura and JAL Hotels will
have their own private label chain codes (NK and OC).

“The relationship between Sabre and JAL Hotels over the past few years
played a big part in our decision to migrate Hotel Okura over to the
Sabre Hospitality Solutions’ suite of products,” said Kenji Goto,
executive director managing corporate executive officer, Hotel Okura
Co., Ltd. “JAL Hotels experienced an impressive 18 percent increase in
revenue after their initial migration to Sabre in 2009, and we were also
impressed by the strength of Sabre’s team in Japan and their overall
customer-focused approach. And, the ease and success of our most recent
cutover is further proof we made a good choice.”

Sabre Hospitality Solutions is committed to the Japanese market and has
experienced significant growth in Asia since the company opened their
Tokyo office in 2008. Sabre’s Tokyo office includes a team of
professionals fluent in Japanese that support the full complement of
hospitality resources including customer care, training, implementation,
account management and sales.

“Sabre Hospitality Solutions products will be at the core of JAL Hotel’s
growth plans going forward by enabling business transformation. For
example, combining their call centers and linking their chain codes,”
said Patrick Andres, Sabre Hospitality Solutions’ vice president for
Asia-Pacific. “This growing hotel company requires more than just great
technology. They need a great team who can support them in achieving
their goals, and we believe our team is the right fit for that.”

About Sabre Hospitality Solutions

Sabre Hospitality Solutions provides technology solutions to the global
hospitality industry. A leading Software-as-a-Service business, its
reservations system, marketing and distribution software, and Internet
Marketing and e-business solutions are used by more than 12,000 hotel
properties around the world, generating more than $12 billion in revenue
each year for its customers. For more information, please visit .

SOURCE: Sabre Hospitality Solutions

        Sabre Hospitality Solutions Media Relations 
        Kim Blackmon, 817-368-5402

Copyright Business Wire 2012